lesson 7: A Peep into the RSS Terminology

RSS content is delivered through RSS feeds. These are simple files structured in a specific way. [A type of xml]

RSS stands for either Really Simple Syndication or Rich Site Summary. RSS files (which are also called RSS feeds or channels) simply contain a list of items. Usually, each item contains a title, summary, and a link to a URL. RSS files look a lot like HTML code. . It is up to the user to use this information in any way that he wants.

lesson 6: Why do the existing technologies suck

 We are aware of different current key elements of marketing over the net like Advertisements through Internet, E-mail marketing and publishing, search engine marketing and optimization, e-commerce, business blogging, branding and many others. But these can be considered as separate entities being driven by different corporate roles and having its own proprietary set of Internet tools.

 Of course, there are some tools that are multi-purpose. But, there has never been a powerful tool like RSS that is trust-worthy, Spam-free flexible and most of all enhances the power of the different key elements of Internet marketing.

Loopholes of the existing marketing technology:

 

It is needless to say that SPAMS, enabled by the "democratic" nature of e-mail, has ended up driving the mere purpose of this once-upon-a-time best method to peril.

·         The companies have to fight their way to acquire the recipient’s email id, seek permission lest to be assured of their content being delivered. Many internet users prefer a big ‘NO’ in signing up to avoid wasting time deleting the unwanted mails from their inboxes. Why not nip the trouble in the bud itself?

·         Talking about the companies

lesson 4: Features of RSS

Features of RSS:

We can define RSS more technically as a lightweight, topical, metadata and syndication format. Let us look into each feature to get a vivid picture:

• Lightweight:

This is a very important feature looked upon by many users as one of the reasons to prefer RSS tool. RSS is very small, in the sense – it requires less space, usually less than a hundred kilobytes of space. RSS files are XML documents, which can be written using any text editor (Word, notepad, emacs, vi etc) very easily.

lesson 3:Limitations of current E-mailing technology

Limitations of current E-mailing technology:   

Before knowing about the latest trendsetter RSS, let us discuss in length about the current demerits faced by the organizations planning to offer e-mails or e-newsletters to their subscribers. The organizations are meeting a great challenge to catch the attention of their subscribers.

The users have second thoughts signing up, due to the junk mails flooding their mailboxes. Even if they do sign in, the question of whether these mails draw their attention pops up! With the technology world pacing through unimaginable changes each and every minute, one needs to know how precious time is. Users definitely may not want to even bother to open such mails, lest to read it.

lesson 2: Let us roll the RSS ball

Let us roll the RSS ball

Well, are you a net savvy who may fit into one of the following categories?

• You are usually in hurry and looking for something specific without wanting to waste your valuable time.
• You think staring at computer screens hours together can be tiring for the eyes. So prefer scanning text instead of reading word for word.
• You frequently end up on some webpage (not through the homepage) and do not know how it fits into the rest of the website!
• You are a person expecting the information on the web to be up-to-date.
• You like to have privacy on the information you are interested in and control over the numerous unwanted information popping and earning your irritation.
• You welcome with great interest the latest methodologies, if that cannot only save your precious time but also prove to be a powerful, versatile method to keep you well updated faster than the conventional methods.

lesson 1: introduction to rss

Introduction

“We cannot live for ourselves alone. Our lives are connected by a thousand invisible threads, and along these sympathetic fibers, our actions run as causes and return to us as results.”

                                                                                                   - Herman Melville

Herman Melville lived in 19^th century and the word internet, and RSS would not have come into his mind even in his wildest dreams. Still, a lot of writers have come and gone after him – I haven’t found a better statement to present our context before you.  Money has stirred an honest nest around us and although money can’t be said to be everything in our life, it’s a fact that none of us can’t live without dollars. We all crave for dollars and run after that using different means. It’s these “means” that we select to run our business that matters. Putting it in simple words, modern day business is all about connecting people. Needless to say, those who connect to people in a better way, often succeeds.  Paradoxically, those who are armed with the latest technologies are capable of connecting to people more successfully. Before the advent of RSS and blogs, these technologies used to burn out a hole in your pocket. All those days are gone. Now, if you have a website you only need some knowledge to make things happen for you.  It’s this vital knowledge that I am going to pass on you through this book.

 Again playing with Herman’s words, our lives are now indeed connected by a thousand invisible threads. The only difference is that, unlike the times of Herman, we connect these threads by the medium of internet. And as you know, internet has become too crowded a place that reaching people through the net has become a tough task. To make things further complicated, gone are the days when your customers would have fallen to your marketing ad-words and click your “buy now” button without any hesitation. This is where RSS and blogs come to picture.