Limitations of current E-mailing
technology:
Before
knowing about the latest trendsetter RSS, let us discuss in length about the
current demerits faced by the organizations planning to offer e-mails or
e-newsletters to their subscribers. The organizations are meeting a great
challenge to catch the attention of their subscribers.
The
users have second thoughts signing up, due to the junk mails flooding their
mailboxes. Even if they do sign in, the question of whether these mails draw
their attention pops up! With the technology world pacing through unimaginable
changes each and every minute, one needs to know how precious time is. Users
definitely may not want to even bother to open such mails, lest to read it.
With spam gaining momentum
by the day, the question of mere survival of the organizations’ mass deletion
system hovers as a big challenge.
Now, people or precisely,
organizations, resort to better, flexible methods of communications. Obviously,
with the enormous growth in technology, especially in the internet, there is a
need to switch over to more interesting ways of communicating to the subscribers.
Especially companies with smaller advertising budget need to be innovative in
their ways of communication through web.
This is where
‘push-based’ communications methods such as RSS come in.
RSS stands for Really
Simple Syndication or Rich Site Summary. It can be simply explained as a file
containing the latest headlines, which can be published and subscribed to
easily. Major players such as Macromedia, Macromedia, Blue Cross Blue Shield,
and IDC have begun going in for RSS, not for just effective communication, but
also for augmenting visibility of their websites, thus increasing traffic to
their sites. End of the day, these organizations update their customers without
worrying about ‘mass deletion’!
Before going in depth about
Really Simple Syndication, knowing what RSS is will give us a vivid picture of
this new technology.
<-- lesson2
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