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lesson 7: A Peep into the RSS Terminology

RSS content is delivered through RSS feeds. These are simple files structured in a specific way. [A type of xml]

RSS stands for either Really Simple Syndication or Rich Site Summary. RSS files (which are also called RSS feeds or channels) simply contain a list of items. Usually, each item contains a title, summary, and a link to a URL. RSS files look a lot like HTML code. . It is up to the user to use this information in any way that he wants.

lesson 6: Why do the existing technologies suck

 We are aware of different current key elements of marketing over the net like Advertisements through Internet, E-mail marketing and publishing, search engine marketing and optimization, e-commerce, business blogging, branding and many others. But these can be considered as separate entities being driven by different corporate roles and having its own proprietary set of Internet tools.

 Of course, there are some tools that are multi-purpose. But, there has never been a powerful tool like RSS that is trust-worthy, Spam-free flexible and most of all enhances the power of the different key elements of Internet marketing.

About Specific Keyword Density Ranges

With the decline of meta-tags, keyword density ranges have become very important.  They’ve also become very controversial.  Here’s the thing: you want a high enough keyword density—at least 7%--that your keywords rank highly in the bigger search engines, such as Google, Yahoo, DogPile, and HotBot. 

But, as we discussed, you don’t want your keyword densities so high that they turn your content into over-hyped gobbledygook, nor do you want to raise a red flag when the spiders come crawling over your content.  If your keyword density is 20% or more, the search engine will most likely red-flag you for “keyword stuffing” and penalize you by moving you down in the search results.

Likes and dislikes of Googlebots

     What’s a Googlebot?  It’s one of the little web-searching spiders (automated) that I talked about in the last section.  And these spiders have definite preferences, so you want to make sure your content is good spider food.

SEO—Search Engine Optimization

you’ve probably heard of SEO, since it’s very hot right now.  It stands for Search Engine Optimization.  SEO is the process of increasing the amount of visitors to a site by designing the site content so that the site ranks high in the search results of a search engine.

The higher a Web site ranks in the results of a search, the greater the chance that a user will visit that site.  Let’s face it, most people are lazy.  They’re not going to spend time clicking and scanning tons of pages of search results.  Therefore, where a site ranks in a web search is absolutely critical for directing more traffic toward the site. SEO helps to make sure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

What Kind of Content Should I Put Up

Any kind you want, of course, since we’re talking about the internet.  But seriously, you’ll want to give this topic some consideration, since there’s more interest in some topics than others.

You know the people who are your audience, since ideally you’re talking about something you know about.  For instance, if you’re talking about Ultimate Frisbee, it’s because you play it.  So you know what other Ultimate people are like, and what they want to know and what they find entertaining.